HBHF

Handle Business Have Fun (HBHF) is a groundbreaking sports organization committed to redefining student-athlete development across the country—focusing not only on athletic excellence but also on instilling essential life skills. Founded by former Buffalo Bills wide receiver Stevie Johnson, HBHF carries a clear and powerful message: Handle Business. Have Fun.

I was tasked with creating a logo that visually captured the spirit of this mission. The final design evokes energy and forward momentum, reflecting the dynamic nature of the program while maintaining strong brand recognition through the prominent use of the HBHF lettering. The logo has since been implemented across a variety of platforms and materials, serving as a bold and unifying emblem for the HBHF brand.