Kevin Harvick: 4Ever A Champion
Style guide and exhibit design

To recognize and celebrate Kevin Harvick’s career, the NASCAR Hall of Fame is creating a Great Hall exhibit entitled “4Ever A Champion,” which focuses on the championships he’s won throughout his career. The exhibit, currently on view December 12, 2023, will feature five of Harvick’s championship vehicles from different series, as well as a pair of go-karts Harvick and his son, Keelan, raced. Included in the exhibit will be a helmet, fire suit and trophy to accompany each vehicle.

I generated a brand style guide as a reference for a secondary design team to use across exhibit creative. Honoring his light blue color scheme and iconic number 4, I crafted a design that captures the movement and energy of Harvick’s legendary career. The exhibit spans across several exterior installations, as well as in-house exhibit signage.